Pepsi Refresh? Shame on you!

You may remember my Pink Ribbon Rant where I expressed my frustration with products that contain carcinogens on the inside yet bear a pink ribbon on the outside packaging.  Pepsi's new Refresh campaign is inspiring the same frustration.  At its core, Pepsi's idea to give money to support ideas that will "Refresh" the planet, ideas such as recycling T-shirts into reusable bags, sending Girl Scout cookies to overseas troops, improving living conditions for children living in poverty -- are all good ideas.  I don't have any problem with the ideas put forth to fulfill the campaign. 

My problem is with the campaign.

Pepsi, how dare you spend money on this campaign while saving money by using inferior, unhealthy,and carcinogenic sweeteners such as high fructose corn syrup as the main ingredient in your product?  You want to Refresh the Planet?  Start with your own product.  You want to make a sweetened cola?  Fantastic, make it with organic cane sugar.  Bottle it in recyclable glass bottles, not cans made with aluminum that 1. leach toxic aluminum into our soil when they are not recycled, and 2.  are made from bauxite which is not mined responsibly and is devastating lives in India and the rainforests in Brazil.

How does contributing to obesity, heavy metal poisoning, and environmental destruction Refresh our world?  But the slogan is catchy, it gets celebrities behind it, people feel good buying Pepsi and sales go up.  So it's all good, right?

No.  Pepsi, you should be ashamed of yourself.